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Concept Projects

[2021 - 2025]

Self-initiated design studies developed outside of commercial releases, focusing on human-centered AI and behavioral psychology in product design

Layout AI: Designing Human-Centered AI Assistance for Dashboard Layout Authoring

Self Savior: A habit-forming application

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Hi there! I'm Sheida, a product designer and human-centered computing researcher

I design and study enterprise-scale digital systems, transforming complex data and workflows into usable, human-centered experiences

Recent experience:

Led design for data visualization, data analytics & ML-driven services

Recent Projects

[2022-2025]

  • Enterprise UX

  • Data Analysis Tool

  • Data Visualization Tool

  • Lunched 

Report Theme Panel Redesign

Simplifying configuration flows of a global styling panel for an enterprise BI platform

Host Layout Canvas

Reducing cognitive load and interaction friction in component-dense dashboard authoring

Software Landing Page

Supporting user decision-making through information hierarchy and cognitive framing

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