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Concept Projects
[2021 - 2025]
Self-initiated design studies developed outside of commercial releases, focusing on human-centered AI and behavioral psychology in product design
Layout AI: A Human-Centered AI Assistant
Dashboard Layout Authoring, Data Visualization Platform
Self Savior: Designing for Behavioral Change
Narrative Identity, Habit Formation, and the Psychology of Small Wins
Hi there! I'm Sheida, a product designer and human-centered computing researcher
I design and study enterprise-scale digital systems, transforming complex data and workflows into usable, human-centered experiences
Recent experience:
Led design for data visualization, data analytics & ML-driven services
Recent Projects
[2022-2025]
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Enterprise UX
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Data Analysis Tool
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Data Visualization Tool
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Lunched
Report Theme Panel Redesign
Simplifying configuration flows of a global styling panel for an enterprise BI platform
Host Layout Canvas
Reducing cognitive load and interaction friction in component-dense dashboard authoring
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